Piere, an AI-first financial automation platform, today announced it has raised $2.1M in pre-seed funding. The round was led by early-stage fintech fund Grand Ventures, with participation from Selah Ventures, Trustage Ventures, Samvid Ventures, and Fabric VC. These investors have backed fintech leaders including Affirm, MoneyLion, Alloy, Happy Money, and Unit. Prominent angel investors in the pre-seed include Aditya Khurjekar (co-founder of Money 20/20), Nick Calamari (C-suite at Better.com), and Joe Lieberman (Managing Partner at K20 Fund). 

Piere's AI-powered MyPlan™ builds and automatically executes highly personalized financial plans for consumers. The platform addresses a critical problem: millions of people struggle to know what financial decisions to make and when. Piere takes on the burden of execution, turning financial uncertainty into confident, automated progress.

The funding will accelerate Piere's vision of autonomous money movement through focused investment in product development, team expansion across engineering and growth roles, user acquisition, and partnerships with additional financial institutions. 

In less than two years, Piere has built significant momentum. So far in 2025, Piere has grown its user base 3x and its paid subscriber base 4x, with users engaging with the app an average of four times daily.

"Most financial apps give you a plan, but Piere also executes it for you,” said Yuval Shmul Shuminer, CEO and founder of Piere. "Our AI analyzes your goals, habits, and blind spots to build accurate plans that grow your financial future, and then puts them into action automatically. This funding enables us to accelerate toward our vision of 'self-driving money' where your finances optimize themselves based on what's best for you."

Dual Business Model: Direct-to-Consumer and Partner Solutions

Piere combines cutting-edge consumer fintech with enterprise-grade distribution. Its AI-guided app delivers personalized financial plans and automation directly to users, helping them optimize spending, saving, and investing in real time, without prior expertise. In parallel, Piere partners with financial institutions - such as banks, credit unions, financial counseling, and insurance companies - through white-label and co-branded solutions, enabling these organizations to seamlessly onboard, engage, and retain clients with Piere’s intelligent digital finance platform.

Piere’s partners include the National Foundation for Credit Counseling (NFCC), the largest and longest-serving non-profit financial counseling organization in the US; and Progressive Insurance, the second-largest auto insurer in the US, with over 37 million customers. 

“AI is finally making truly personalized financial guidance possible - and Piere is leading the way,” said Tim Streit, Partner at Grand Ventures, who is joining Piere’s board. “Their platform doesn’t just analyze data, it acts on it - delivering the kind of intelligent automation consumers and enterprise partners have been waiting for.”

"Having spent the last decade watching fintech evolve, it's rare to see a team reimagine personal finance this fundamentally," said Aditya Khurjekar, Co-founder of Money20/20 and angel investor in Piere. "Piere is the infrastructure for self-driving money to finally become a reality, especially for people who need it most. Gen Z and Millennials can now truly experience the power of AI in managing and saving money.”