• PPRO, Marketing Team at PPRO


• 09.06.2016 01:00 pm
e-commerce

Once again, the UEFA European Championship is just a round the corner, and Europe will spend four weeks going football crazy as each team  takes  its turn on the international pitch. A UEFA European Championship, of course, means an entire month of nothing  but football - with fixed schedules featuring up to three games a day. All this naturally makes every  football  fan's heart  beat faster, and we at PPRO can hardly wait until the first kickoff - at 9pm on the 10th of June in Paris's St. Denis stadium.

As well as the  purely  sporting aspect of a European Championship, however, we - as payment  professionals - are also interested in a variety of other details. After all, in addition to being a major sporting  event, a European Championship  is a hugely  significant economic event.

Pubs from Dublin to St. Petersburg and from  Bucharest to Tirana will be filled to bursting point. Tourism will boom as armies of football fans flock to France to get in on the action. And then there's the multimillion merchandising business: jersys, European Championship  foot­balls, flags, sweatbands, colours, noise-makers and a thousand other things. The ball may be rolling,  but the proverbial money is rolling in. We, of course, are asking ourselves the following question: which payment method is everyone going to use?

In other words, which electronic payment  methods will the Germans, Hungarians, Poles, Italians and the other twenty nationalities use to buy their  teams'  jerseys?  Which payment types  will  they  use  online to pay for their fan merchandise, flights and hotels? How widespread are bank account penetration and the distribution of alternative payment types compared to credit cards in the various countries? And,  as  alternative  payment  methods are naturally linked with modern - and increasingly mobile - technologies, we also want to  know: how prevalent  are the internet  and  smartphones in the various participating  nations, and how far  advanced is national e-commerce compared to the gross domestic product?

Questions abound, and we've ventured beyond  football  in search of answers, ultimately collating our findings in this article. As we were doing research anyway, we also turned our attention to football and unearthed a wealth of astounding, entertaining  and exciting facts. So don't  worry: the PPRO guide to Euro 2016 also, of course, contains plenty of football lore.

With this in mind, we wish you an exciting, entertaining, thrilling and triumphant Euro 2016!

Ahead of football game between England and Russia we are sharing the interesting info graphics about e-commerce habits of the playing countries.