The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of New Horizon Bank as its newest member. New Horizon embodies AFC’s focus on consumer-centric finance and innovations that help businesses and families take control of their financial futures.

“New Horizon Bank is a community leader and a true 21st-Century bank, founded to serve businesses and consumers while remaining focused on technology and innovation” said Phil Goldfeder, Chief Executive Officer of AFC. “AFC is proud to welcome New Horizon Bank, and we are excited to bring their perspective into our work as we ensure the financial services landscape allows responsible innovative community participants to thrive.”

New Horizon Bank was founded on a commitment to community prosperity, and has continued to adapt their product offerings to reach members where they are in a rapidly growing and increasingly connected world. New Horizon Bank works to anticipate the community’s needs and maintain strong personal service while advancing their technological offerings.

“At New Horizon Bank, we believe in combining the strength of traditional banking with the innovation of fintech to meet the evolving needs of people and businesses in our community and beyond,” said William J. Groves, II, President of New Horizon Bank. “This partnership allows us to collaborate with AFC to help shape the future of our financial system and ensure we can continue to serve customers with the latest fintech solutions.”

Astandards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative BaaS banks. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.