TransUnion, a global information and insights company and one of the UK’s leading credit reference agencies, has appointed Praneeth Meka as its new Chief Data and Analytics Officer for the United Kingdom and Europe. The appointment sees the business combine data asset management and data science and analytics leadership into one leadership role for the first time.

Joining the executive with his appointment to the Chief Data and Analytics Officer role, Praneeth is responsible for the full lifecycle of data from acquisition to analysis, modelling, and ongoing quality enhancements that position the business for future growth. He will advise the UK and Europe executive and their teams on the benefits of TransUnion’s data assets and how evolving technology can support the business’s drive to bring innovative solutions to market.

Prior to this new role, Praneeth led the transformation of data science and analytics within the TransUnion UK business, building a team of data scientists and analytics consultants to support growth. He also launched  Innovation Labs in the UK business, which saw 14 successful events in 2023, leading to direct improvements in revenue.

“Data asset management and data science and analytics are an intrinsic part of TransUnion’s growth, and they’re at the core of producing new models, products and strategies for the business,” said Praneeth Meka, speaking of his appointment. “I’m excited to be steering a team that will support all lines of our business to become more data-driven, and to be a part of the executive team of inspirational leaders.”

Praneeth joined TransUnion UK in March 2021 from HSBC UK, where he was Head of Product and Digital Analytics, after senior data-led roles at Emirates NBD, JP Morgan Chase, and Citigroup, among others.

TransUnion’s Chief Data and Analytics Officer for International Markets, Dinesh Chawla, said: “With his extensive experience in data asset management and data science and data analytics, Praneeth’s skills and leadership talents bring a unique capability that will be a growth enabler for our region.”