exactly., a leading payment service provider, has announced a new integration with Google Pay - allowing merchants to provide a simpler, safer payment journey for customers. 

The addition of this digital wallet will significantly improve the checkout experience for customers, offering faster speeds (with buyers taking advantage of saved card details) and increased biometric and transaction security - including face and fingerprint recognition. 

Transactions can be completed in a single touch or click, without manually entering card details.

The new partnership allows exactly. merchants to increase customer reach and reduce cart abandonment rates by improving merchant checkout conversions.

Elene Bazhenova, Business and Sales Operations Manager, exactly., says: “We are excited to collaborate with Google Pay to bring an enhanced level of convenience and simplicity to our users. 

“It has always been our belief that customer experience should be a number one priority, and this partnership provides our users with the combined best features of Google Pay and the exactly. payment platform. 

“For our merchants, more methods of payments leads to more customers, merchants can integrate their loyalty programs to further incentivise customers, and faster hassle-free checkouts through easily accessible devices leads to fewer abandoned carts. 

“We want our merchants to be where the customers are, and supporting in-app payments with this new integration allows us to be in the palm of the consumer’s hand. The partnership will also allow for increased security across all payments; with Google’s tokenization to protect sensitive card information, this limits the actual card data that is shared, therefore reducing data breach risks. 

“The partnership between Google and exactly. represents a significant step forward in simplifying the way consumers handle their finances, and proves exactly.’s commitment to providing innovative, user-centric solutions within the world of open banking.”