Rapid Finance, a market leader in helping small businesses find sustainable and customized financing solutions through a fast and simple application process, announced the rebrand of its recently acquired digital end-to-end lending platform, Thrive, to Decisioneer.

As part of the relaunch, the platform has been refactored to provide a more elegant and seamless user experience to borrowers and lenders, as well as gained additional functionality. The re-factoring focuses on providing a customized experience for borrowers and shortens the time it takes lenders to reach an informed decision during the underwriting process. Decisioneer is a key component of Rapid Finance’s Lending as a Service (LaaS) capabilities, helping financial institutions better meet the financing needs of their business customers.

Key platform capabilities include:

• Easily configurable, customizable, cloud-based architecture;
• Real-time insights through direct, API-driven connectivity to multiple data sources;
• Detailed financial profiles, debt-to-income ratio and cash flow analysis of applicants and businesses seeking financing; and
• Direct integration to servicing system of choice, with portfolio management modules to enable increased life-time value to customers.

"As the lending-as-a-service market continues to expand, SMB, commercial, and C&I lenders are seeking innovative ways to improve the customer experience,” said Kunal Sehgal, Thrive Founder and Head of Decisioneer Sales. “With Decisioneer, our goal is to provide a streamlined, digital platform for end-to-end lending that empowers our customers to increase efficiency and enhance the user experience. The Decisioneer team and I are excited to raise the bar in the SMB commercial lending market with this next-generation platform."

“Fast access to working capital is always important to business owners, but even more so in the economic environment that we see today,” said Will Tumulty, CEO, Rapid Finance. “With that in mind, we have leveraged our decades of experience in successfully providing financing to small and medium sized businesses to refine the capabilities of Decisioneer to meet the needs of our customers. By intelligently leveraging thoughtful, well-designed automation tools, we are helping financial institutions more quickly, efficiently and cost effectively support the businesses that are so vital within their communities.”