Objectway, a leading provider of software and services to the EMEA investment management industry, showed how its software platform is leading the industry in innovation by highlighting new wealth management industry research during its International Customer Conference in London, on December 2nd.

The research, which focused on key wealth management technology trends, included a study by Celent, which named evolving digital strategies, hybrid advisory models, and automated advice as the technology trends with the highest potential for disrupting the traditional wealth management business models.

The most recent incarnation of the company’s digital solutions, showcased at the London event, is on the cusp of these latest technology trends and closely aligned with wealth management priorities, according to Peter Schramme, Chief Business Development Officer at Objectway.

“Our clients consider Objectway to be the innovation leader for private client wealth management in the EMEA region,” said Schramme. “When it comes to research and development, we like to think of our digital solutions as always one step ahead, which means they are available in the market just as customers are realising they need this technology to keep pace with the competitive trends such as mass customisation, hybrid advisory and online collaboration, to name a few.”

Nowhere is this claim more evident than in the company’s Conectus omnichannel digital experience and collaboration platform released earlier this year. Conectus is being used by clients such as Belgium-based TreeTop Asset Management to enrich their clients’ digital experience.

“With Conectus, wealth firms can fully implement a hybrid advisory model blending self-directed and self-service investor preferences with elements of traditional branch-based advisory services,” affirmed Georgios Lekkas, Objectway Chief Innovation & Technology Officer. “This strategy is viewed by industry analysts as an effective hedge against the robo-advisory trend, which was also a focus of the research and conference”.

Conectus is part of the fully hosted and integrated front-to-back Wealth in One solution, which also includes eXimius, Objectway’s best-in-class portfolio management and reporting platform, and its Altimis back office accounting and settlement system. Objectway recently added a vertical CRM module –ClientEngage – that enriches the suite with a robust set of client engagement, onboarding, campaign management, and proposal tools. The new CRM system also captures all client interactions, providing a holistic view of each client relationship and compliance with KYC, MiFID II and other upcoming regulations.

This toolset, of course, is no coincidence. The Celent research reported the creation of efficiencies through platform consolidation and middle/back office improvements as a major trend in the industry. The study also included an advisor survey that identified CRM, onboarding, and client reporting tools, in that order, as the areas where advisors most want to deliver an integrated experience to their clients. Finally, CRM systems, proposal/modeling tools, and wealth management platforms were the top three technology priorities for investment management firms, with 89%, 75% and 71% of advisors, respectively, using these technologies.

Wealth in One, with its new CRM, onboarding and prospecting tools, dovetails with the trends that are being reported in the industry, while addressing the most recent competitive requirements that wealth management firms are just realising they urgently have—for a digital experience platform, customer centricity, omnichannel engagement, and online collaboration between advisors and clients.