TrackActive, a digital health provider, has entered into a collaboration with reinsurer Gen Re to deliver innovation solutions to their life and health clients in the global insurance market.

The announcement is a significant milestone for TrackActive, who recently completed the Startupbootcamp Insurtech London accelerator program. They have seen rapid adoption of their clinical software in a number of countries over the last two years. TrackActive is a software that helps health professionals to design and deliver musculoskeletal rehabilitation programmes using mobile applications. The platform allows for remote support and monitoring of progress and outcomes.

TrackActive will work with Gen Re to refine the potential of their solution for the insurance industry with the objective of improving engagement and outcomes for consumers.

TrackActive’s CEO and co-founder, Michael Levens, adds “Our goal as a company is to provide innovative products that facilitate and support self management of health, particularly through exercise. Insights from our data, and incorporating elements of artificial intelligence into these products, will be key to this in the future. With this agreement we can work closely with life and health insurers to reach and positively impact the health of large numbers of people.”

Gen Re is one of the leading reinsurers in the world, with a strong focus on health and life insurance. Ross Campbell, Chief Underwriter, Gen Re International Life/Health Research and Development, comments “Collaborations offer a way for insurers to develop digital solutions that will provide their customers with added value. Working with TrackActive underlines Gen Re’s commitment to support innovation that leads to better outcomes for health insurance policyholders when they need our help the most”.