On Wednesday, 9 April 2025, AXA Hong Kong and Macau, Ant Bank (Hong Kong), and AlipayHK announced a strategic partnership that will enable AXA to deliver a comprehensive suite of insurance products and services to millions of users through Ant Bank and the mini-app platform within the AlipayHK app.

Under the partnership, AXA will offer solutions for savings, health protection and wealth accumulation that will be available to AlipayHK users, helping to support their financial goals.
 
The partnership taps on AXA's expertise and extensive insurance portfolio, along with Ant Bank and AlipayHK's "E-wallet X Digital Bank" model, to deliver embedded insurance products and services powered by advanced technology.
 
In the first phase, AXA's flagship life and savings products, including the popular "FortuneXtra Savings Plan", "Wealth Ultra Savings Plan", "Max Wealth Insurance Plan", and "Max Goal Insurance Plan", will be introduced on Ant Bank and its mini-app in the AlipayHK App, offering all-round wealth management and protection plans to a wide range of users. 
 
AXA will gradually integrate additional insurance product categories to provide more comprehensive products and services for individuals and businesses within the year.
 
"This collaboration builds on our successful partnership with AlipayHK in areas such as payments, interest-earning balances, Buy Now Pay Later, and funds, among others, while further integrating AXA's insurance services into the digital ecosystem,” said Yvonne Leung, CEO of Ant Bank.
 
Venetia Lee, CEO of AlipayHK, said that financial institutions can leverage the platform technology provided by AlipayHK to deliver new experiences to users, making wealth management and insurance services more user-friendly and simpler.
 
“AlipayHK serves every aspect of Hong Kong people's lives, and it has become a trend for Hong Kong people to access financial services through the Super App,” she said.
 
Ant International's Alipay+ Super App Platform supports the upgrade and service expansion of AlipayHK and other regional wallet partners to offer more comprehensive services to consumers, including wealth management, cross-border transport and lifestyle services, as well as AI-powered assistants that can handle user queries for product information or news updates.
 
Sally Wan, CEO of AXA Greater China, said that AXA was “honoured to become a strategic partner of Ant Bank and AlipayHK, leveraging synergies to create new opportunities and achieve multiple benefits for all parties.”
 
“We look forward to further deepening the integration of our services with Ant Bank and AlipayHK, strengthening the insurance ecosystem, and jointly expanding our long-term business and customer network,” Wan said.