SafeCharge (LON:SCH), a leader in advanced payment technologies, today announced that it has been selected by Madmoo, a leading browser game publishing house. As part of the agreement, SafeCharge will provide in-game payments for Madmoo’s new title, Rage War created by game developer, Fury Studio.

Implementation of SafeCharge's advanced payments solutions has enabled Fury Studio to boost approval ratios, deliver an improved checkout experience for players and reduce fraudulent transactions.

SafeCharge provides a range of payments products and services including a customised Personalised Cashier, a comprehensive back office featuring advanced reporting tools, and robust fraud prevention capabilities. In order to market the game globally, SafeCharge has enabled a number of local payment methods, currencies and languages to provide global coverage.

"SafeCharge is excited to be collaborating with Madmoo to provide advanced payments technologies for their distinctive client base," stated Yuval Ziv, COO, SafeCharge. "We strive to improve the checkout experience and security of Rage War players by optimising every aspect of the payments funnel."

"SafeCharge is our partner of choice for in-game payments based on experience with its advanced technology based solutions and its expertise in mobile payments," Hristo Tenchev, CEO, Madmoo. "We believe that our collaboration will enable Rage War to gain traction in new markets and offer players an enhanced in-game journey leading to increased conversions and reduced abandonments."

"Collaboration with our publisher Madmoo has given us access to SafeCharge's advanced technology capabilities and enabled us to achieve high approval ratios maximizing our revenues," stated Nadejda Danabasheva, Chief Gaming Officer, Fury Studio, Ltd. "As we are continuously expanding our games portfolio, we envision that SafeCharge will be our preferred payments partner based on its performance and the perfect fit of its solution portfolio to our unique needs."