Moneyfarm, a leading digital wealth management company, has launched its first-ever ‘platform’ solution in the UK for M&G Wealth, called &me. The direct-to-customer platform is part of a £44 million investment round stake from M&G Wealth. Investors can access the platform through apps for android and iOS or in a web application.

&me focuses on the new generation of savers, aiding them in making investment decisions in their digital wealth journey. The new platform offers an innovative, tech-driven approach to investing, focusing on personalized, goal-based solutions to help people achieve their financial objectives.

The platform is set to change the way people invest, providing a user-friendly, online portal for customers to manage their portfolios and track their financial goal progress. In addition, &me offers a range of investment solutions tailored to meet the unique needs of each individual investor, based on their financial objectives, risk tolerance, and investment preferences.

Moneyfarm has been operating in the UK since 2012, and the launch of &me marks a significant milestone in the company's B2B2C growth strategy. The platform is powered by Moneyfarm's proprietary technology, which leverages cutting-edge algorithms and data analytics to provide customers with a sophisticated investment solution. The platform is designed to be intuitive and easy to use, even for those with little or no investing experience.

With &me, customers will have access to a range of investment portfolios, which can either be actively managed, classic or targeted portfolios from M&G. Classic portfolios have lower costs and comprise of exchange of trade funds (ETFs) with investments in equities and bonds investments across various industries and regions. The targeted portfolios are more expensive and are a mixture of active and passive income investments in bonds, equity, and alternatives.

Once a portfolio is chosen from the six classic or six targeted risk-rated portfolios, investors can then select the type of investment account they want. In addition, investors will be able to take advantage of tax-efficient investment options, such as stock and share ISA, Junior ISA (JISA) and pension account (SIPP), or general savings account (GIA) to help them achieve their long-term financial objectives.

However, the minimum investment amount on the &me app is £500, and there is a management fee and investment fund fee. For classic portfolios, the investment fund fee is 0.19%, while the targeted portfolios have an investment fund fee of 0.42%. &me fee structure is almost identical to Moneyfarm, which offers identical tax-efficient investment accounts and investment products.

In addition to its investment solutions, &me offers a range of educational resources to help customers acquire knowledge on the investment process and make informed investment decisions. The platform will feature articles, videos, and other educational materials and access to a team of dedicated investment consultants who can answer customer questions and provide personalized advice. Consulting with a &me consultant for personalised investment advice can be done via chat or call on the app, or via a video meeting.

Moneyfarm CEO, Paolo Galvani, said: “In the UK, we are very excited to launch our first partnership with M&G Wealth and look forward to helping many more savers in their digital wealth journey”.

“Moneyfarm was founded in 2012 on the core principle that personal investing should be simple and accessible. Our distinctive partnerships with established players in the industry demonstrate the real value that can be created by combining the agility and innovation of a direct, digital fintech business with the scale and experience of an established provider.”

The launch of &me comes at a time when more people are turning to digital platforms to manage their finances. The COVID-19 pandemic has accelerated this trend, with many people opting to manage their investments online rather than visiting a traditional financial advisor.

M&G Wealth stated in the 2021 Annual Report that the partnership with Moneyfarm provided technology and guidance in developing the new M&G Wealth direct digital investment service. It also offered M&G Wealth opportunities to enter the European direct investment market and provide direct investment services to our UK customers.

John Foley, Chief Executive, said: “Our focus remains on delivering long-term sustainable growth and attractive returns to shareholders through a balanced approach to capital management, while investing in priority areas alongside further internationalisation and modernisation of the business.”

In conclusion, the launch of &me by Moneyfarm and M&G Wealth represents an exciting development in the UK's digital wealth management industry. With its range of investment options, tax-efficient investment accounts, and educational resources, &me is well-positioned to become a leading platform for those looking control their finances and achieve their long-term financial objectives.