Broadridge Financial Solutions, Inc., the world’s largest wealth manager, today announced an innovative strategic partnership where UBS Wealth Management USA will be the anchor client on Broadridge’s new wealth management industry platform. The Broadridge Wealth Platform is a next-generation open platform that will solve a key financial services challenge by creating a modern, industry-level wealth management best-in-class technology solution. The platform enables wealth managers to drive their business to the next level while mutualizing investments in technology, innovation and security.

With the Broadridge Wealth Platform, UBS WM USA will be able to deploy an integrated and modern front-to-back office solution that optimizes Financial Advisor productivity, creates a richer client experience, and digitizes enterprise-wide operations. Adopting an industry-standard, open solution will enable UBS to provide unique value to its advisors while sharing the cost of adapting to ongoing technology innovation, regulatory and industry change, and cyber security requirements.

“Working with UBS, the largest global wealth manager, is a major milestone in creating the wealth management industry platform of the future,” said Tim Gokey, President and COO of Broadridge. “The Broadridge Wealth Platform will create a new industry business model by enhancing the advisor and client experience while mutualizing key front-, middle- and back-office functions. This partnership showcases Broadridge’s technology and innovation capability to deliver industry-level solutions.”

“Broadridge is the right partner and the only Fintech leader with the proven technology, scale and experience to deliver such a transformational solution,” said Tom Naratil, Co-President, UBS Global Wealth Management and President, UBS Americas. “This innovative partnership will build the next generation of technology to enhance advisor productivity, create a superior client experience and drive enterprise efficiency. This represents UBS’s forward-looking approach as we continue to take a leading role in redefining wealth management.”

Rapid changes in wealth management are being driven by shifting expectations across generations, the evolution of advisors’ roles and traditional business models, regulatory compliance and a shift towards low-cost passive products. The Broadridge Wealth Platform will address each of these new realities and is specifically designed to create efficiencies and revenue opportunities for advisors as well as the enterprise at large, while enabling a seamless client experience.

Broadridge’s new platform will include a modernized advisor desktop and customizable tool set. Key advisory features will include performance reporting, managed accounts support, and sleeve accounting; multi-market order management and trade routing, and full back-office functionality that handles multi-currency, global clearance and settlement, asset servicing, and integrated workflow across the entire enterprise to accelerate client on-boarding and other key service tasks. The Broadridge Wealth Platform will be fully open with a comprehensive, real-time data fabric and API structure that enables seamless connectivity to UBS’s proprietary and third-party applications. This is another example of Broadridge driving the innovation roadmap, applying artificial intelligence, cloud and digital capabilities to create a unified platform to address key client needs and drive impact across the industry.