Klarna “Pop-up” Sets New Standard to Trial Retail

 Klarna “Pop-up” Sets New Standard to Trial Retail
22.05.2019 12:05 pm

Klarna “Pop-up” Sets New Standard to Trial Retail

Trading Systems , Payments

Having transformed how consumers see ‘payments’, Klarna the Pay later company has turned its sights on the high street. It aims to show retailers how building a positive ‘play-area’ for buyers can inject new life into bricks and mortar outlets. At the same time, it wants to create new opportunities for pure-play digital brands to get hands-on with customers and create even closer engagement.

Klarna’s first UK all-immersive store will be popping up in London’s Covent Garden*, with a private VIP launch party on 4th June, before throwing its doors open to the public on 5th June 2019 for a week of daily-themed, high-octane fashion and lifestyle events — including free refreshments and entertainment.

The double storey pop-up will showcase an appealing mix of fashion, beauty, sports, interiors and technology and feature brands such as ASOS, Beauty Bay, Cambridge Satchel Company, Finery, Schuh and Swoon. Designed to be a totally visual ‘feast for the eyes’, with quirky, cool and amusing displays.

The Klarna pop-up brings your digital shopping experience to life, featuring many brands and products previously only available online. As you move around the pop-up, you’ll definitely spot retailers you’ve heard of and some that maybe you haven’t. Klarna believes this is part of the joy of shopping; stumbling upon a hidden gem, unearthing a new brand and finding clothes that help you, be you. Alongside a journey of discovery, there will be styling by industry experts, free beauty treatments and exclusive ticketed events in collaboration with some of the UK’s biggest brands. Tickets will be available free of charge in the week prior to the event.

Explaining the pop-up rationale, Luke Griffiths, GM of Klarna UK, says, “Anyone who knows Klarna, knows we like to do things differently. Whilst we believe payments should be smoooth, we also believe the overall shopping experience should be inspiring, so consumers can put together creative looks that are fun and affordable.  

“With retailers facing increasing pressure to acquire, retain and convert customers, we wanted to show how creating positive consumer experiences is the real secret to success and building loyalty. Happy and engaged visitors will come back, bring their friends and share their experience through social. We’re delighted to be able to create this unique and collaborative space, bringing together some really cool brands to demonstrate what’s possible with a little imagination and lots of passion!”

Related News

Avelacom Adds Gemini to Provide Enhanced Connectivity for Growing Crypto Markets

Avelacom, the high-performance global connectivity and IT infrastructure provider for the financial services industry, has added Gemini Trust Company, LLC, a digital asset... Read more »

Caplin Hires 3 Business Development Executives

Caplin Systems, the specialist provider of desktop and mobile e-trading technology, today announced three senior appointments to support its continued growth in EMEA,... Read more »

Traiana to Modernize Equity Swaps Market With Automated Post Trade Lifecycle Management Service

Traiana, the leading infrastructure service for trade lifecycle and risk management solutions, today announced that it has launched a new service to fully automate the post... Read more »

Horizon Software Announced the Release Volatility Algorithm to Automate Volatility Spreading Strategies, and more Generally Dispersion Trading

Horizon Software (Horizon), the world’s leading provider of electronic trading solutions and algorithmic technology, has... Read more »

DriveWealth Partners with Sigma Securities and Trove Technologies to Launch First Digital U.S. Equities Trading Product in Nigeria

 DriveWealth, LLC, a U.S. based leader in global digital trading technology, today announced a new partnership with ... Read more »

StockX joins Unicorn Club and names e-commerce veteran Scott Cutler new CEO

StockX​, ​the world’s first ‘stock market of things’, has closed on a $110 million Series C funding round from investment firms DST Global, General Atlantic, and GGV Capital.... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel