SunTec and Loylogic turn customer data into loyalty points for banks

SunTec and Loylogic turn customer data into loyalty points for banks
22.07.2015 01:00 am

SunTec and Loylogic turn customer data into loyalty points for banks

Banking

SunTec, the leading provider of revenue management and business assurance solutions to Financial Services firms, today announced its partnership with Loylogic, the world’s leading innovator and creator of points experiences, insights, commerce and engagement.

According to a leading market research agency, in a volatile market, more than 50% of consumers will be changing their primary banking service provider within the next six months. This global partnership provides banks with the capability to simplify end-to-end loyalty program management. This involves crafting contextual loyalty programs, rewarding customer or merchants based on specific usage patterns and their relationship with a banking service provider and finally providing them a superior redemption experience. Banks can now offer a near real-time platform for customers to use accumulated rewards which allows service providers to build personalised unique reward programs and enhance customer retention.

With its experience of serving over 300 million end-users worldwide, SunTec’s product suite Xelerate will provide the complex functions to drive campaign creation, simulation, the setup and maintenance of customer loyalty programmes. Loylogic has worked with the biggest brands in the airline, hospitality telecom and financial services industries and this partnership will complete the end-to-end offering by managing the entire reward and collect experiences for program members.

Nanda Kumar, SunTec CEO, said: “There is no better way of telling your customers you care about them than to offer services which are relevant to them and rewarding them for the relationship. Facing fresh challenges from non-banking digital disrupters, traditional Financial Services providers must maximise their competitive advantages, by leveraging the intelligence which lies in their customer relationship data, to drive quicker and right decision-making. SunTec’s partnership with Loylogic aims to help banks design, launch and manage loyalty programs which deliver personalised rewards through mobile and online channels.”

Dominic Hofer, CEO and Founder of Loylogic, said: “We are excited about this partnership, the first of its kind in the Financial Services industry, as banks are starting to realise the importance of an integrated loyalty solution. There is an overabundance of good customer intelligence locked away in technology silos which can make a difference between winning a customer and losing one. Loylogic’s experience will help banks to unlock this potential: We design magnetic points experiences which will help banks to drive the Member Lifetime Value and put also a huge smile on the face of program members.”

With this new tie-up, banks can accurately launch relevant and profitable campaigns based on parameters like customer segment behavior, card usage, deposit balances and customer profitability.

Related News

RBI publishes second edition of CEE Fintech Atlas

Today, Raiffeisen Bank International (RBI) is launching the second edition of its CEE Fintech Atlas. It provides a profound overview of 19 fintech ecosystems... Read more »

Robocash Group runs pre-IPO round to launch its Philippine neobank

Getting prepared for an initial public offering (IPO) on the Australian Stock Exchange (ASX) in December 2020, Singapore-headquartered ... Read more »

Cognitive Credit and IHS Markit enter strategic alliance to collaborate on global credit data services

Cognitive Credit, the UK-based credit analytics software company, is pleased to announce a new alliance that brings best-in-class credit market data from IHS Markit to the... Read more »

Sopra Banking Software signs strategic partnership with Tink

Sopra Banking Software (SBS), a global leader in digital banking and financing software, announces a strategic channel partnership with Tink, Europe’s leading open... Read more »

iProov to provide biometric technology to challenger bank Knab, part of AEGON

Today, iProov is proud to announce that its technology is to be deployed by Dutch challenger bank Knab, to provide an effortless online biometric experience to its nearly 500,... Read more »

FintechOS named the hottest FinTech Startup in Europe

FintechOS, the global provider of technology for the digital transformation of banks, insurance companies and other financial services organisations, is this year’s hottest... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel