Baker Hill, a leading provider of technology solutions for common loan origination, risk and relationship management, CECL compliance, smart data analytics, and digital and direct marketing services, announced that HarborOne Bank has chosen Baker Hill NextGen^®Omni-Channel Marketing. 

Founded in 1917 to support the growing financial needs of its local communities, Brockton, Massachusetts-based HarborOne continues to honor its commitment to strengthen the communities where its customers and employees live and work. Today, the bank is one of the fastest growing banks in Massachusetts, especially within its lending portfolio. To keep pace with that growth, the bank needed to grow deposits in a way that supported its customers’ needs while also driving profitability. After a successful 90-day pilot, HarborOne Bank fully partnered with Baker Hill for marketing solutions and support. 

Baker Hill NextGen^® Omni-Channel Marketing integrates all financial institution data, eliminating silos and incomplete information to provide a full picture of marketing campaign performance. The platform uses the bank’s customer demographics, geographics and product usage data to help target key customers throughout the year with specific offers that keep the institution top of mind. As a result, institutions like HarborOne Bank can make smart business decisions and maintain a competitive advantage by building methodical, datamining-based marketing efforts directed at existing customers by targeting relationships based on proven capacity and propensity factors and next best product models.

Additionally, Baker Hill NextGen^® Omni-Channel Marketing features always-on digital and direct marketing capabilities that allow financial institutions to increase the results of cross selling efforts and upsell deposit products and services. The solution also features an onboarding system that ensures each new customer is fully aware of all of the relevant products and services the bank offers.

“For more than a century, we have remained committed to serving our communities through exceptional service and products,” said Dave Tryder, SVP and Chief Marketing Officer of HarborOne Bank. “As a result, we have continued to grow, and we needed a solution to support our marketing efforts in a way that prioritized our customers’ needs while also driving profitability for the bank.”

Tryder continued, “With Baker Hill NextGen^® Omni-Channel Marketing, we’re able to better target prospects as well as retain our most profitable account holders, all while providing an outstanding and relevant experience. The solution provides superior tracking and industry benchmarking to measure our programs and continuously improve performance. We are impressed with the technology so far and even more so with Baker Hill’s support and consultative approach.”

“Today’s financial services environment demands that institutions like HarborOne Bank make smart business decisions to maintain a competitive advantage,” said John M. Deignan, President and CEO of Baker Hill. “Baker Hill NextGen^® Omni-Channel Marketing allows them to dramatically optimize their approach by leveraging client data to deepen their customer relationships and deliver the right offer to the right customer at precisely the right time. We look forward to continuing to help drive growth and profitability at HarborOne Bank.”