Lyfeguard, a life planning assistant and document management platform, has selected Centropy PR to handle its external communications following a competitive pitch process.

Lyfeguard, co-founded by Fraser Stewart and his father Gary Stewart, enables users to store, share and organise important financial information, as well as legal documents, birth certificates, and wills, all through one platform. It then allows this information to be passed securely onto friends, family and trusted advisors, making life and end-of-life management far simpler.

Centropy will lead the company’s external communications programme, which includes media strategy, journalist relations, thought leadership and content creation. The Shoreditch-based agency has seen rapid growth in recent months, hiring an additional five staff into its fintech practice.

Fraser Stewart, co-founder, and CEO of Lyfeguard said: “We needed a proactive PR partner to launch our brand to the media. The Centropy team demonstrated extensive industry knowledge, amazing journalist connections and a real passion for our business.”

Steven George-Hilley, founder, Centropy PR said: “Fraser and Gary are true entrepreneurs, with an incredible offering that can completely transform the market. We are very proud to be working with such an innovative fintech company with such high growth potential.