wefox, the world’s leading insurtech, has appointed Laura Eschricht as Chief Marketing Officer, with immediate effect.

Julian Teicke, CEO and Founder of wefox said: “It’s a real pleasure to welcome Laura to the wefox team as CMO. She joins us at an exciting time as we continue to deploy our strategy to grow our business and keep more people safe. I have no doubt her extensive knowledge and experience together with her passion and energy will help realise our goals of new markets, new technologies and as always, insurance that is fit for purpose in today’s world.”

Eschricht is a seasoned marketing professional with over 15 years of global experience that spans both the beauty and fashion industries with B2B and B2C environments, and includes leading e-commerce retailer Zalando, and global beauty brands amika and Moroccanoil. 

“I am excited to join wefox and play my part in the insurance revolution,” said Ms Eschricht. “I want to make wefox insurance a truly global product, helping to prevent risk worldwide and keeping more and more people safe. The insurance industry is ripe for a digital transformation as wefox has already proved. I want wefox to become a household name in the global insurance industry. I want wefox to stand for competence, trust and simplicity in the minds of the people we keep safe and, I want to be the most trusted partner for our  brokers.”

In July this year, wefox successfully closed a series D round of US$400m giving the company a post-money valuation of US$4.5bn.