Toqio, a leading technology platform for B2B embedded finance for businesses, has added two senior hires across its key markets of the UK and Spain. The two new hires – a VP of Technology and UK Head of Sales - will further drive Toqio’s growth and product innovation and come as the B2B embedded finance market is forecast to surge in 2025 and beyond. 

Fintech industry veteran Marcello Silvestri joins Toqio as Head of Sales in the UK. Marcello joins with over 20 years of sales experience in the EMEA, having previously held senior positions at fintechs Divido and Vizolution, as well as at Western Union, Mastercard and Natwest. 

Yan Rocubert Paredes joins Toqio as VP of Technology in Toqio’s home market of Spain. Yan also brings with him more than 20 years of leadership experience in the software engineering space, having previously worked at Adevinta Spain, Raet, Unitrends and the Ministry of Foreign Affairs of Cuba. He was most recently Head of Engineering at buy-now-pay-later firm Alma. 

The new hires in Toqio’s two key markets reflect both Toqio’s own growth over the last 12 months, and the exceptional growth trajectory forecast for the B2B embedded finance sector. In the last six months alone, Toqio has launched new partnerships with Visa and digital payment enabler MeaWallet, and entered the logistics sector via a partnership with dropship platform DSA. 

Meanwhile research published by Juniper Research in April predicted annual embedded finance revenue would reach USD 228.6 billion by 2028, 148% more than the USD 92.2 billion forecast for 2024, with B2B expected to be a major contributor to this growth.  

Marcello Silvestri, UK Head of Sales at Toqio, said: “I’m excited to be joining Toqio at such a crucial stage in its journey. The company has a unique proposition that is easily able to be integrated and tailored to organisations across a wide variety of industries. With a leadership team that brings extensive expertise in fintech and financial services, we’re well-positioned for a successful 2025.” 

Eduardo Martinez, CEO and Co-Founder at Toqio, said: “We are delighted to have two exceptional business leaders joining us at this exciting moment of growth for Toqio. As we expand and improve our offering, it’s vital that we have a strong team to innovate and capitalise on new opportunities. I’m very confident that Marcello and Yan will prove themselves invaluable as our business develops.” 

Mike Galvin, Chief Partnership Officer and Co-founder at Toqio, said: “We’re very fortunate to have secured people like Yan and Marcello. Both of them will certainly help us accelerate our offering. We believe their experience will be invaluable as we expand our operations in the local market, where we are anticipating stellar growth. 

This year we’ve seen clear signs that interest rates have begun their downward trajectory, as well as clarity over authorised push payment fraud now that the new regulations introduced by the UK’s Payments Services Regulator have come into force. This removes some of the country-specific barriers that we believe were holding corporates back from entering the embedded finance space. 

With improved macroeconomic conditions, we expect many more organisations to start investigating embedded finance as it becomes clear it has just as much, if not more, potential in the B2B space as it does in the B2C world.”