Salmon, a leader in financial technology solutions, announces the appointment of Franchette Chingcuanco-Cardona as its Chief Marketing Officer for the Philippines.

Franchette has vast experience and a proven track record in the fields of Strategic Marketing Management and Communications, Brand and Product Management, and Social Media Marketing in the fintech and financial services industry, including at GCash, UnionBank of the Philippines and Wing Bank, Cambodia’s premier financial services provider.

Prior to joining Salmon, Franchette served as the First Vice President and Marketing Group Head at BDO Network Bank (BDONB), a subsidiary of the Philippines' largest bank, where she drove a comprehensive marketing, branding, and customer experience strategy. She was also formerly Chief Marketing and Customer Experience Officer at Home Credit Philippines, where she handled Product, Marketing, Business Development, and Customer Experience, supporting the company through significant milestones, including developing its credit card and creating and launching its new brand, as well as developing and implementing award-winning communications campaigns across the Philippines.

“Franchette’s appointment is a testament to Salmon’s commitment to driving financial inclusion and innovation in the Philippines. Her extensive experience and strategic vision in marketing and communications will be invaluable as we continue to expand and reach out to more underserved and underbanked Filipinos with cutting-edge financial products,” said Raffy Montemayor, Co-Founder and Philippines Business Head at Salmon.