Provenir, the global leader in AI-powered risk decisioning software, today announces the appointment of Mark Collingwood as its new Vice President and Regional Leader of UK, Ireland and the Nordics.

Based in Provenir’s London office and bringing more than 25 years’ experience in analytics, lifecycle decisioning and business consulting, Collingwood is responsible for expanding the company’s customer base across the region by helping organizations drive business transformation through the use of advanced decisioning technology and AI.

Collingwood is a widely respected industry figure, having held senior leadership roles at FICO and Experian, spanning multiple sectors including financial services, retail, automotive and telecoms. Prior to joining Provenir, he served as Vice President and Managing Director for FICO’s decisioning business across EMEA.

“We are absolutely delighted to have Mark join the Provenir team, and we welcome his leadership in directing our growth efforts across the region,” said Frode Berg, Managing Director, Provenir EMEA. “His deep expertise in analytics, decisioning and business consulting combined with his commercial leadership acumen will help us to expand our footprint in the region.”

Commenting on his appointment, Collingwood added, “I am thrilled to be joining Provenir at such a pivotal time in the company’s growth trajectory. I am excited about working alongside an exceptionally talented team to cement Provenir’s position as a leader in the decisioning technology market and enable fintechs and financial services providers to serve customers more quickly and more efficiently.”