UK based technology company which enables multi-channel and multi-factor authentication via the Cardholder PIN, has today appointed Morten Hofstad as Head of the Company’s Asia Pacific business.

The appointment comes at a key stage in the Company’s global business development and signifies myPINpad’s investment in appointing a team of industry leaders. Morten brings over 15 years of experience spearheading business partnerships within mobile payments, electronic finance services and new technology across Europe, MENA, Africa and Asia to myPINpad’s senior leadership team.

Previous to myPINpad, Morten was Director of Business Development for LUUP International Ltd., transforming them from a technology organisation to an E Money financial institution. He was the first to take electronic mobile payments to the MENA region, and the region is now predicted to support the fastest growth in mobile payments among the emerging global markets.

As Head of Asia Pacific at myPINpad, Morten will lead business development in the region. He will be responsible for the delivery of the Company’s go to market strategy for the region, building and fostering partnerships to bolster myPINpad’s growth in Asia Pacific.

myPINpad Executive Chairman and CEO, Philip King, said: “We are delighted to welcome Morten to the myPINpad team. His business development expertise in the mobile payments industry and history of securing ground breaking partnerships with leading financial institutions will be exceptionally valuable.”

Morten Hofstad, Head of Asia Pacific for myPINpad added: “I am thrilled to be joining myPINpad’s expert leadership team.  Their wealth of knowledge brings market credibility to identifying and applying innovative solutions with the most widely used and trusted authentication processes across the globe. I am excited to be joining a company with mobile payments technology that is innovative, simple to use and expects to be instrumental in increasing both revenue and return on investment for key members of the payment processing ecosystem.”