Freedom Finance, one of the UK’s leading digital lending marketplaces and embedded finance providers, has appointed Paul Bevis as Head of Growth. Paul joins from Royal London where he spent five years, latterly as Head of D2C Partnerships.

Paul will lead the growth of Freedom Finance’s embedded finance platform which is already integrated across brands like Argos, ASDA Money, Co-op Bank, Creation and The Very Group. These partnerships help millions of customers in the UK find the best products available to them through access to Freedom Finance’s proprietary matching marketplace, which can provide lending products from over 100 of the UK’s leading financial services providers.

Freedom Finance is at an exciting stage of its growth journey following fresh investment from Pollen Street Capital to continue the development of this proposition and the recent appointment of Emma Steeley as CEO.

Paul Bevis, Head of Growth at Freedom Finance, commented: “The embedded finance revolution is gathering increasing momentum in the UK and Freedom Finance’s marketplace is establishing itself at the centre of this ecosystem. The pipeline of opportunities is hugely exciting, and I was impressed by the platform capabilities, which include the proprietary eligibility checking across the multiple offerings that provide a compelling commercial proposition.”

Michael Davidson, Chief Revenue Officer at Freedom Finance, said: “Embedded finance offers a huge market opportunity for Freedom Finance to grow and I am delighted that we have a leader of Paul’s calibre to provide further impetus.”