FinancialForce, the leading Cloud ERP for the new services economy, today announced the appointment of Gordy Brooks as Chief Financial Officer. Brooks, former Citrix GetGo and Aerohive Networks CFO, will help guide the company’s aggressive growth strategy.

Brooks’ appointment comes at a time where FinancialForce is thriving and rapidly accelerating the growth and expansion of its business, as well as its technology innovation efforts. Earlier this year, the company announced it had reached the $100 million annual revenue run rate milestone. Today’s news follows other significant additions to FinancialForce’s leadership team in 2017 including CMO Fred Studer, formerly in the same role at NetSuite, and CEO Tod Nielsen, a former Salesforce senior executive.

“Gordy is one of the top CFOs in the industry, and will be an extremely valuable addition to the team as the company continues on an exciting, and rapid growth trajectory,” said FinancialForce CEO, Tod Nielsen. “His breadth of experience in leading companies through both growth and various stages of capital development – including a successful IPO – is perfectly suited to help FinancialForce achieve and exceed its goals.”

According to research from GigaOm, the rate of change in the services economy has become very steep, with 78.3% stating business conditions are changing quickly. Additionally, 52% of professionals said that over the past year it has become harder to run a services business. In order to adapt and thrive in line with these changes, companies must redefine strategies, adapt to changing business models and approach customer engagement differently. Brooks’ hire reflects FinancialForce’s goals to dominate the cloud ERP market, help customers succeed in the new services economy, and accelerate growth globally. .

Brooks joins FinancialForce with more than two decades of senior financial leadership experience at notable companies, including as CFO of public company Blue Coat Systems, and in senior finance positions at VMWare and BEA Systems. Most recently as CFO of Citrix GetGo, he was responsible for helping to orchestrate the spin-out from Citrix of the GoTo SaaS product division and successful merger with LogMeIn (LOGM). As CFO at Aerohive Networks, Brooks built the finance, accounting, and enterprise IT functions to public company readiness, and he led the company through a successful IPO. Brooks has also held finance positions at other leading and innovative technology companies, including Microsoft and WebTV Networks. Brooks is a Silicon Valley native, and he started his career in the Palo Alto office of Ernst and Young.

"Over the course of my career I've had incredible opportunities to help build, grow, and scale technology companies with the potential and ability to disrupt their respective industries” said Gordy Brooks, CFO, FinancialForce. “FinancialForce has a phenomenal opportunity in the Cloud ERP market, and it’s an exciting time to be joining the company. I look forward to playing an integral role in the company’s continued growth and working with Tod and the leadership team to take the Company to the next level of development."