Datasynthesis, data quality management platform provider, is very pleased to announce that it has recruited Brian Sentance as Head of EMEA. Sentance’s appointment marks a key step in the expansion of Datasynthesis, extending its reach beyond its origins in the North American market with its new London office. Datasynthesis, formed in 2018 in New York, is a relatively recent entrant to the market with its cloud-native data quality management platform.

Sentance is the ex-CEO of Xenomorph and has over 30 years of experience of data and analytics technology within financial markets. At Datasynthesis he joins the leadership team of Christian Robertson, CEO, and Vlad Agranov, Chief Product Officer, industry veterans of Paladyne Systems and Broadridge respectively.

Robertson, CEO, said of the appointment: “I would like extend a warm welcome to Brian – his wealth of experience in the industry will prove very valuable to Datasynthesis and to our clients in Europe and beyond. It is exciting time to be joining the company, as we believe that the industry needs a fresh approach to enterprise data quality management. Business users need a self-service, enterprise-capable platform that can help them transform data policy directly into data operations. Technologists need a platform that provides a migration path out of the complexity and tactical burden of managing legacy data infrastructure.”

Sentance added: “I am excited by cloud-native technology design built by Datasynthesis, not for the technology directly but more for what it makes possible for the business user. Applying internet-scale data technology at an enterprise level effectively means that storage and processing capacity are no longer constraints. Once these limits have gone, you can rethink what business users can do with data – how about actually talking to your data quality platform and saying ‘Where are my data issues right now?’ and being shown, in real-time, what data problems are occurring anywhere across the enterprise? I think Datasynthesis can change the way data management is done, making it simpler, drastically cheaper and much more adaptable to accelerating business needs.”