Reserva, a leader in Brazil's innovative customer experience and digital engagement among fashion retailers, has unlocked sustainable growth through a strategic partnership with Yuno, the world’s leading payment orchestrator.

By leveraging Yuno's cutting-edge technology and streamlined payment management, Reserva increased its purchase conversion rate by 4 percentage points while enhancing operational efficiency, optimizing fraud prevention, and delivering a smoother customer experience.

Before partnering with Yuno, Reserva faced significant challenges as it navigated a rapid surge in e-commerce sales, driven by Reserva's pioneering use of conversational marketing, especially through WhatsApp. With double-digit growth and increasing scale, the fashion retailer needed greater operational stability and the ability to offer a wide range of payment options to meet quickly expanding customer demand.

In Yuno, Reserva found the ideal partner. Yuno’s platform enabled the retailer to access over 300 global payment methods through a single, intuitive interface and select those most relevant to its customers in just a few clicks. This was a transformative shift for Reserva, whose tech and finance teams had previously been burdened by the lengthy and complex process of manually onboarding payment providers and managing reconciliations.  

Another key benefit for Reserva was Yuno’s ability to centralize all payment operations into a single platform. This reduced operational friction and, thanks to the platform’s user-friendly design, empowered internal product teams with limited technical expertise to handle payment orchestration, freeing up Reserva’s development teams to focus on driving business growth and innovation.  

Reserva also benefited from Yuno’s top-tier anti-fraud technology and Smart Routing feature, which automatically reroutes failed payments to the next best available provider, prioritizing for routes with the highest acceptance rates, lowest transaction costs, and best user experience. 

Clara Farias, Product Manager at Reserva, stated:  

“Partnering with Yuno has been a game-changer for us. By centralizing all our payment management in one place and enabling the quick integration of multiple payment options, we’ve not only improved conversion rates but also freed up our technical teams to focus on our core business. This partnership has been crucial in scaling our operations and delivering a seamless, personalized shopping experience for our customers. Thanks to Yuno, our customers now enjoy a smoother checkout process, fewer payment failures, more payment options, and faster issue resolution—ultimately enhancing their overall experience with us.”

Walter Campos, General Manager at Yuno, added:  

“We’re proud to have partnered with Reserva in their journey to streamline payment management and enhance the customer experience. By providing a centralized platform that integrates over 300 global payment methods, alongside leading anti-fraud tools and innovative features like Smart Routing, Yuno has helped Reserva significantly improve operational efficiency. We look forward to continuing to support Reserva in their growth and success.”

In addition to Reserva, Yuno supports McDonald’s, Carrefour, Rappi, and TaDa of AB InBev among other global businesses and operates across more than 80 countries. The payment orchestrator is backed by experienced international investors, including Andreessen Horowitz, Tiger Global and DST Global Partners, and is expanding rapidly across the globe.