YowPay, a Luxembourgish software provider, is enhancing its instant SEPA transfer payment solution for merchants and e-commerce businesses. With the launch of a new payment system, the platform now automates the collection of funds into integrated business bank accounts—aiming to double its transaction volume via SEPA Instant. 

Automated Payments Powered by Innovative Banking Infrastructure

As digital payments continue to grow rapidly across Europe, instant SEPA transfers are gaining traction, driven by merchants’ and consumers’ demand for simplicity, speed, and security. Leveraging a new infrastructure based on SEPA instant transfers, YowPay now enables merchants to receive payments in real time, while fully automating the fund collection process.

YowPay offers merchants and e-commerce businesses the ability to open an integrated bank account within its payment solution, specifically for receiving SEPA transfers. The solution includes a mobile app for point-of-sale use, allowing merchants to generate a payment request and initiate an instant transfer from anywhere. By optimizing SEPA flows, YowPay orchestrates multiple payment methods — including QR codes, open banking, and manual entry — without the need for an external bank account.

"At YowPay, our mission is to simplify SEPA transfers for merchants across Europe. With this new payment system, we're automating collections to give professionals greater flexibility — offering an easy-to-use, credible alternative to traditional, often outdated, banking infrastructures," says Christian Caumont, CEO of YowPay.

A Payment Solution Tailored to Freelancers and Small Business Owners

YowPay addresses the needs of merchants of all sizes—including freelancers, independent contractors, artisans, and small local businesses like plumbers, painters, or shop owners—who are looking for a simple, reliable, and instant way to receive payments.

Often underserved by traditional banking solutions, these professionals can use YowPay to open a dedicated payment account, accessible via an easy-to-use mobile app. This allows them to generate payment requests and initiate instant SEPA transfers directly from their smartphone, using the method best suited to their needs.

While traditional payment terminals are often expensive and slow for small businesses, YowPay gives them a cost-effective, flexible, and professional way to manage their transactions—tailored to their day-to-day operations.

An Alternative to Visa and Mastercard, and a Practical Add-On to EPI and Wero

Positioned as a complement to initiatives like EPI and Wero — and as an alternative to foreign payment systems such as Visa, Mastercard, PayPal, or Alipay — the YowPay platform stands out for its ease of use, flexibility, and ability to double transaction volumes through instant SEPA channels.

The goal? To automate the receipt of funds into a merchant bank account dedicated to pay-ins—a modular solution designed for both online and in-store payments. This approach replaces the patchwork of disconnected solutions that many merchants and e-commerce players have accumulated over time.

With a secure, low-cost, instant, and seamless solution, YowPay is emerging as a credible alternative to official systems supported by European institutions. Accessible to those often left on the sidelines — such as freelancers and small businesses — YowPay is targeting rapid adoption across the eurozone. By 2028, the company aims to capture between 20% and 40% of the instant SEPA payments market in Europe.