Adyen, the financial technology platform for leading businesses, has partnered with Ventrata to power its market-leading booking platform with real-time data processing and unified payments through Ventrata Payments.

This expanded partnership improves the ticket purchasing experience for visitors to iconic sites like the Empire State Building, which was recently named the number one attraction in the world by Tripadvisor travelers. With new web widgets, visitors can now easily purchase tickets online using convenient payment methods such as Google Pay and Apple Pay.

These additional payment options not only offer more choices for visitors but also reduce friction during the checkout process. This enhancement leads to lower basket abandonment rates and higher conversion rates for online sales.

In addition, Ventrata customers indirectly benefit from Adyen’s risk management system, which uses a global cross-industry network of data to accurately make the best risk decisions and protect customers from fraud.

“Our collaboration with Ventrata is a testament to the power of strategic partnerships in today's business landscape,” remarked Nicole Olbe, Managing Director UK&I at Adyen. “As we continue to elevate their global payment operations, our focus remains steadfast on delivering seamless and reliable service to customers worldwide - providing superior financial technology that supports business ambition."

“In the ticketing industry, it is vital to master data processing and cybersecurity. Adyen's tech-forward approach aligns with our innovation goals, which makes them the perfect partner to fuel our growth,” said Michal Pijak, Head of Operations at Ventrata. “Millions of people visit the iconic Empire State Building each year, and with Adyen’s support we can provide a secure multi-channel payment solution and future-proof the needs for our customers.”