seQura, an innovator in commerce technology and flexible payments, has launched optiQa – a subscription service for eyewear – in partnership with Trustly, a global leader in Pay by Bank.

optiQa aims to transform the way people pay for eyewear, by giving them the option to make affordable, monthly payments. The new model is designed to help drive customer loyalty across the optics sector.

With more flexible payment options, opticians will be able to build stronger customer relationships, increase their conversion rates, and ultimately boost long-term business growth.

For consumers, optiQa will give them the option to spread their payments over time – rather than paying for all their eyewear needs in one go. Shoppers will be able to use the new service both in-store and online.

optiQa is underpinned by Trustly’s modern recurring payment solutions, ‘Direct Debit powered by Open Banking’. The technology allows opticians to facilitate direct, recurring, and instant account-to-account (A2A) payments.

Unlike other payment subscription services, Trustly’s technology enables businesses to collect funds directly from customers’ bank accounts – bypassing traditional card networks and their hefty fee structures.

A2A payments are also more secure because they eliminate the need for customers to enter card details, and don’t come with the same delays other payment methods are associated with.

seQura is recognised internationally for driving innovation in flexible payments. Its latest product, optiQa, is part of seQura’s global expansion strategy.

Working with trusted payment providers such as Trustly, seQura intends to scale its latest product into new markets - starting with Germany, and then expanding into Spain.

David Bäckström, CEO of seQura, said: “Our collaboration with Trustly is an important step in seQura’s international expansion. With optiQa, we can make it easier for people to get all the eyewear they need for a simple monthly fee, helping opticians strengthen loyalty and long-term growth while improving access to essential eye care.”

Johan Tjärnberg, Group CEO of Trustly, added: “We’re delighted to support seQura as it embarks on the next stage of its global expansion roadmap. Subscription payment models give consumers predictable costs and continuous value, while freeing them from the hassle of one-off purchases. For businesses, they create steady revenue streams, strengthen customer loyalty, and enable deeper long-term relationships than one-time transactions.”