Responding to customer demand, M&B will be including frictionless payments across its estate of around 1,700 pubs, bars and restaurants, with the aim of revolutionising the customer journey. The partnership will enable M&B to access a range of different solutions, each offering an individual experience for customers and tailored to each brand's bespoke requirements.

The services include Flypay’s industry leading Pay at Table and Bar Tabs technologies. In several M&B brands, guests will be able to redeem Eagle Eye vouchers directly from their phones without going to the bar. These combinations of technology provide a frictionless and waiterless payment process, powered by the Flyt platform and fully integrated with the industry leading Zonal Aztec EPOS.

Trends suggest more and more guests, especially millennials, would prefer to pay for food and drink using technology. As a response to this and in order to increase customer satisfaction, whilst enabling front-of-house teams to spend more time being attentive to customers, the M&B estate will be able to take advantage of a range of experiences, beginning with Flypay’s Pay at Table and Bar Tab solutions.

Chris Hopkins, Commercial and Marketing Director, M&B, commented: “Digital innovation opens up many possibilities to enhance customer experience and improve the efficiency of our operations. We’re delighted to have Flypay as a partner. The Flyt platform offers a breadth of services and crucially provides real flexibility for each of our brands across our estate.”

Tom Weaver, CEO, Flypay, commented: “Our integrations through the Flyt platform will dramatically streamline M&B’s operations, increasing efficiencies, whilst most importantly, responding to customer needs. We are really excited to be playing such a crucial role in this journey with M&B, who will be the largest operator in the UK, (based on number of sites), to adopt next generation mobile payment technology.”