Primer, the United Kingdom-based payment firm, and Pelago, the travel experiences arm of Singapore Airlines Group, have forged a partnership allowing Pelago to elevate its payments strategy and meet the payment preferences of travelers worldwide.

Primer said in a statement on Monday that by partnering with Primer, Pelago is reconfiguring its payment stack to enhance the customer experience with local payment methods, reduce processing costs through multiple processors, and improve operational efficiency and fraud prevention with third-party integrations.

The partnership will allow Pelago to unlock further growth opportunities by scaling to new markets faster and providing access to experiences that connect travelers to both global and local cultures, particularly in Singapore and destinations served by Singapore Airlines.

It is noted that projections indicate that revenue from travel and tourism in Asia will soar to $326 billion by 2024, with an annual growth rate of 5.36 percent expected between 2024 and 2028.

But to capitalize on this growing opportunity, travel providers must address Asia’s diverse and fragmented payments landscape – a task which is not possible using a single processor.

Using Primer’s unified infrastructure, Pelago will be able to integrate multiple processors to ensure resilience, reduce cost and improve payment performance, all while offering more payment methods to create a seamless experience for global travelers.

“Pelago is a trailblazing and ambitious organization that recognizes the pivotal role of payments as a differentiating factor and growth lever in a fiercely competitive industry,

“By partnering with Primer, they now have a robust platform that will enable them to seamlessly scale their payment processes, adapt to evolving business needs, and unlock their full potential,” said Kailash Madan, Head of Global Sales at Primer.

Altaf Dhamani, Chief Product Officer at Pelago, added that it’s not possible to operate a global business using a single processor.

With Primer, he said they can harness the power of multiple processors, allowing them to develop a cutting-edge payment strategy without depleting resources from their core business.

“While we are just beginning to explore Primer’s infrastructure, its ability to intelligently route
payments and recover failed transactions is already transformative,

“We’re excited to expand our usage of Primer to continue revolutionizing how travelers connect, checkout, and engage with our experiences,” he added.

Pelago is a travel experiences platform by Singapore Airlines that helps users discover and book 200,000+ activities across 150+ countries — from attractions and tours to offbeat adventures.

Primer is the unified infrastructure for global payments and commerce.

With employees in over 35 countries, the firm serves category leaders in retail and e-commerce, travel and experience, fintech, and gaming.

It has raised over $94 million, backed by the likes of Tencent, Iconiq, Accel, Balderton, and RTP Global.