The Payments Group (TPG), a new global payments company, has announced a deal with online dating giant, HubPeople. HubPeople is an AI-based software platform that powers many of the world's top dating applications and websites, which have a combined 100m users worldwide. For the first time, anyone using a HubPeople-powered dating brand will now be able to pay for their dating subscriptions in cash with TPG's award winning CashtoCode service. Cash deposits can be made at 550,000 physical POS locations worldwide, including newsagents, petrol stations, and supermarkets.

HubPeople needed a global payment partner that could help it manage transactions across international borders and in multiple currencies. TPG will initially accept 17 currencies in cash payments. Users can also pay for their dating services/subscriptions with TPG's evoucher solution, a fast, secure service that closely resembles using an Amazon voucher or gift card.

The dating apps built on the HubPeople platform have a large and highly diverse global customer base. Providing a new cash payment option was important to HubPeople because cash is still the most used and most widely accessible payment method worldwide. It needed a solution that would work reliably in emerging markets like LATAM and countries like Argentina where card adoption is still relatively low. The new cash option can be used by anyone with access to a smartphone or computer, as a secure, reliable payment solution for cash-first customers and the unbanked.

CashtoCode is also perfect for people who prefer to pay in cash, for privacy or security reasons. Dating subscriptions are often a payment that people want to make discretely. 

"We hope that TPG and HubPeople are a perfect match," said Nick Orton at HubPeople. "Bringing cash payments to 100m customers is an exciting step for our platform, and we think that our brands will jump at the chance to market their services to a new dating demographic."

"The cash customer is one of the biggest demographics on the planet," said TPG founder and CEO, Jens Bader. "Unfortunately, they are often left behind by digital services, but that doesn't need to be the case.  A CashtoCode integration is like instantly adding 550,000 new checkout options. There is a huge crossover between our USPs and the needs of the dating market. We are global, secure, discrete and reliable. It's everything you need from a dating app payment method."