With nearly 70 per cent of charities in the UK seeing a fall in cash donation[1], new research today reveals that over a quarter (28 per cent) of UK consumers would rather make donations via their mobile devices than traditional methods, such as cash, cheques and standing orders.

Tapping into mobile donations may give charities a substantial boost, as 27 per cent of people say they would donate more if they could do so using a mobile device or payment card.

The data from Pingit, the mobile app that allows fast, easy payments using just a mobile number, also show nearly a third (32 per cent) of Brits indicate they are now more likely to fundraise online than they were five years ago and (29 per cent) three in ten reveal they would rather do this on a mobile.

Despite consumer preferences, just one in four UK charities have mobile apps through which they can receive donations[2]. That’s why Pingit launched Pingit Giving within its app, enabling Pingit users raise money for their favourite charities, create a fundraising page, share it with their friends and family, and collect donations.

Any UK-registered charity is eligible to sign up and organisations using Pingit Giving will gain access to a broad fundraising base, leveraging Pingit’s 3.2 million registered users.

Pingit Giving takes just one per cent of all donations and there are no additional fees, meaning each charity receives as much as possible of the funds raised.

Currently users can donate to 55 charities such as BBC Children in Need, Marie Curie and Comic Relief. Pingit has now announced a partnership with Charities Trust, helping over ten thousand charities join the platform, greatly expanding the fundraising potential.

Darren Foulds, Managing Director of Pingit, said, “Consumers today prefer to donate in a variety of ways, including through our phones. Whether they’re used to give contactlessly or to create a fundraising page, the little devices in our pockets could generate a huge uplift for charities across the UK. With the launch of Pingit Giving, we hope to give every organisation the chance to benefit from mobile donations, and keep more of the funds they raise.”