Nielsen Report: Over 90% Chinese Tourists Would Use Mobile Payment Overseas Given the Option

  • Payments
  • 28.02.2018 06:25 am

Ÿ   On average, Chinese tourists who took part in the survey visited 2.1 countries or regions in 2016-2017, and expect to visit an average of 2.7 countries or regions in 2018. Chinese tourists exhibit stronger purchasing power than non-Chinese tourists, spending an average of USD 762 per person towards shopping on their most recent overseas trip. Non-Chinese tourists comparatively spend an average of USD 486.

Ÿ   Mobile payment is gaining momentum among outbound Chinese travelers. 65% of Chinese tourists used mobile payment platforms while abroad, more than six times that of non-Chinese tourists (11%). Compared with the previous two years, Chinese tourists’ use of mobile payment during overseas trips saw greater usage increase compared to other payment methods. Chinese tourists primarily use mobile payments for shopping, dining and visits to tourist attractionswhen traveling overseas.

Ÿ   According to survey results, over 90% of Chinese tourists sampled would consider using mobile payment when traveling overseas if more overseas merchants accept it in the future. Over 90% might buy more goods or services at certain overseas merchant if it accepts mobile payment. As a world leading mobile and online payment brand, Alipay is committed to better supporting the needs of Chinese tourists by providing a more efficient, convenient payment method via its platform.  

Ÿ   The habit of using mobile payments in China, convenience of use, and additional discounts gained by using such platforms are key factors for Chinese travelers to use mobile payment overseas, while limited merchant coverage overseas is cited as the biggest obstacle.

Related News