Gymshark and Klarna have today announced the launch of Klarna’s Pay later service in the UK, Sweden, Norway, Finland and Denmark. Enabling Gymshark’s loyal community of shoppers to order the latest fitness apparel and pay after delivery.

This combination of Gymshark’s in-demand products and Klarna’s innovative Pay later service, means shoppers never need to miss out on the latest lines and product drops. The Gymshark community can now access new and exclusive gym-gear without fearing their favourite pieces will sell out. The new service allows shoppers to try items on at home, keeping only what they love, before parting with a single penny.

Commenting on the partnership, Russ Carroll, UK Commercial Director at Klarna, said:

“Our partnership with Gymshark is a natural fit. We both share the same vision of giving shoppers more control over what they order and when they pay — ensuring they get the right fit and look for their workout needs. This is of the utmost importance, particularly considering that activewear now accounts for almost a quarter of all apparel sales globally according to the NDP group. We’re delighted to be partnering with Gymshark to further enhance their checkout experience in the UK and Nordics, with more markets to follow soon.”

Niran Chana, Trading Director at Gymshark adds: “We’re one of the UK’s fastest-growing companies, but in order to stay at the top of our game we need to constantly look at ways to improve. At Gymshark, we have always championed putting innovation at the heart of our community — it’s part of what has helped us grow so quickly. Introducing Klarna’s Pay later feature is a natural next step for us to make sure we give our community the best possible shopping experience. We want to make shopping with us easy, and that’s exactly what Klarna helps us do.”