Klarna Plus Soars to 100,000 Subscribers in the US

Payments
25.06.2024 02:50 pm

Klarna, the AI-powered global payments network and shopping assistant, today announced that Klarna Plus, issued by WebBank, has reached a significant milestone of 100,000 subscribers in the US since its launch earlier this year. The company's first-ever subscription service allows members to maximize their shopping experience through access to a variety of features and offers, including waived service fees on the Klarna One Time Card, rewards, and access to special deals with popular brands in the Klarna app.

Customers have saved an average of $18 per month in the first month after signing up, amounting to an estimated $1.8 million in savings for valued users. Additionally, over 27,000 discounts have been used by Klarna Plus members on Klarna's retail partners.

"The positive reception of Klarna Plus in the US really shows the value of this product," said David Sandstrom, Chief Marketing Officer at Klarna. "Our commitment to offering valuable and exclusive benefits to our subscribers remains strong as we continuously look to enhance their shopping experience while expanding our services beyond Buy Now, Pay Later."

Features include:

Waived service fees – Shop at any retailer outside Klarna's network to split payments into four interest-free installments using the Klarna's One Time Card, with no added service fees, for a monthly subscription of $7.99.
Exclusive deals – Access special discounts worth $80 each month at brands such as Nike, COACH, Macy's, Sephora, and GOAT.
First Purchase and Quarterly Discount - Members get $8 off on their first purchase at any Klarna partner store, and $8 off every third month at any partner store.
Cashback rewards - Members will benefit from Klarna's cashback rewards, coming soon.

Klarna continues to grow in the US with Q1 revenues increasing 38% YoY, while setting the standard for fairer, flexible payment options. Earlier this year, the new Klarna Card waitlist and Sign In with Klarna also launched, further highlighting the company's product innovations that make it an everyday spending partner.