Klarna, the AI-powered payments and commerce network, is marking the one-year milestone of its first subscription service Klarna Plus, which on average has surpassed nearly 35,000 signups a month in the US since its launch in January 2024. 

Klarna is outpacing competitors in the US market and pioneering a new era of retail engagement. Klarna Plus represents a key pillar in delivering enhanced value and deepening consumer adoption beyond the brand’s day-to-day services. In the last year, customers have saved a total of $5 million in discounts and fees with Klarna’s retail partners as well as non-integrated partners.

Klarna Plus, which is available to eligible US consumers through the Klarna app for a monthly fee of $7.99*, allows members to maximize their Klarna experience through access to member only features and offers, including waived service fees on Klarna’s One Time Card product, and access to special deals with popular brands.

Current features include: 

• No service fee. Shop for free at any non-integrated Klarna merchants (like Amazon, Walmart, Target, etc.) without paying any service fee.

• $80 worth of discounts/ month. Monthly discounts at selected merchants like Nike, Hotels.com, Sephora, Coach, lululemon, etc. exclusive to Klarna Plus users.

• Unlock quarterly discounts. Every three months, enjoy exclusive savings at any Klarna partner merchant. 

“Klarna Plus is our first step into subscription-based value, and the early response proves there’s real appetite for this type of offering,” said David Sandstrom, Chief Marketing Officer at Klarna. “Consumers are increasingly looking for more flexible, cost-efficient ways to shop—and Klarna Plus gives them just that. We’re excited about the momentum we’re seeing and look forward to building on this foundation in the months ahead.”

Klarna sees clear momentum in building membership-based experiences that go beyond the transaction—focusing on loyalty, flexibility, and personalization. With even more features and benefits on the horizon, Klarna Plus is set to play a key role in delivering next-gen value for modern shoppers.

Not a member yet? With a one-month free trial available, US consumers can explore the benefits of Klarna Plus and experience firsthand how the service enhances their existing Klarna experience.