Klarna Kicks Off Week of Immersive Retailing with VIP Launch

Klarna Kicks Off Week of Immersive Retailing with VIP Launch
06.06.2019 07:27 am

Klarna Kicks Off Week of Immersive Retailing with VIP Launch


Trust Klarna to transform the retail experience. The Pay later payments pioneer, launched its first UK pop-up in London’s Covent Garden on 4 June, with a celebrity-packed launch event attended by the likes of Laura Anderson, Chloe Lewis, Frankie Gaff, Sophie Habboo and Ryan Libbey.

Klarna, who’s known for delivering ‘smoooth’ payments, will use its highly-instagramable pop-up to deliver unique daily-themed fashion and lifestyle events with retailers including ASOS, Schuh, BEAUTY BAY and Swoon.

The event kicked-off with BitterSweet DJs — Ashley James and Charlotte De Carle — who performed a multi-genre party set that marked the start of a week-long immersive retail experience.

Joining in the fun, Klarna CEO and founder, Sebastian Siemiatkowski, arrived at the launch in style In a pink Klarna-wrapped Tuk-Tuk.

“Successful retail is all about positive experiences,” he said. “Consumers want inspiring and personalised shopping that sparks a little bit of joy. Today, physical retail can be high-touch, weaved together with convenience of tech to deliver this engaging experience. We want our pop-up to be an inspiration for both consumers and retailers, to help them re-imagine shopping. We also want to enable pure-play digital merchants the opportunity to connect directly with existing and new consumers with this physical store. The enthusiasm has been fantastic — we can’t wait to take this to other cities across the UK.”

From 5-12 June shoppers will be able to check out Klarna’s two-storey venue featuring a mega-mix of beauty, sport, interiors and technology brands and red-hot activities including expert styling sessions, free beauty treatments and exclusive fitness and catwalk events. Decked out in Klarna’s inimitable cool and quirky style, the store features a party-space, a gym class, a catwalk, a VIP meet-and-greet, a shake bar and even a beauty salon.    

With daily themes including Motivation Monday, Transformation Thursday and Feelgood Friday, the pop-up will host several free but exclusive ticketed events including:

  • ‘Strut like a supermodel’ masterclass with Ego Shoes and catwalk mentor Jamie Neale
  • Motivation session with performance  guru Chevy Rough and My GymWardrobe
  • A beauty masterclass with Grace Day (editor at BEAUTY BAY) and make-up artist and YouTube sensation Rebecca Capel
  • Fashion focus with In The Style and Lorna Luxe
  • In conversation with Fashion Director Arabella Greenhill
  • Yoga classes with Julie Montagu and Fashercise
  • A motivational talk from health and fitness guru Sophie Aris

Related News

Mastercard Gets Miami Commuters Tapping on Public Transit

Mastercard today announced its partnership with transportation solutions provider Cubic Transportation Systems, and Miami-Dade County Department of Transportation and Public... Read more »

500 Institutions Partner with ProfitStars for Streamlined, Digital Commercial Lending

Jack Henry & Associates, Inc. is a leading provider of technology solutions and payment processing services primarily for the financial services industry. Its ... Read more »

Sibos 2019 – Serrala to receive Global Finance Award

Serrala, a global provider of software solutions for inbound and outbound payments and automated finance processes, announced its participation at the Sibos Conference 2019 in... Read more »

Worst-case scenario for financial products and software: The Johnson Brexit

London is still considered as Europe’s largest financial centre; 90 percent of all derivatives traded in euros are transacted in the British capital. This can change with the... Read more »

Payments, fintech and banking experts to unite at PayExpo 2019

The UK’s leading payments conference, PayExpo, is back once again, bringing the world’s leading fintech, banking,... Read more »

HSBC Signs New Licence Agreement for Identitii’s Overlay+

Identitii Limited (Identitii, Company) (ASX:ID8), the FinTech reducing last mile payment hold ups for... Read more »

Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel