Klarna, the fashion sector’s payments disruptor, announces its exclusive collaboration with renowned British fashion house, ‘House of Holland’ - shaking up the runway with a tongue-in-cheek T-shirt, at London Fashion week.
Created with House of Holland’s infamous witty slogans, which have previously included “I'll show you who's boss Kate Moss" and “Let’s breed Bella Hadid”, designer Henry Holland presents ‘Shopping drama averted with Klarna’ - a limited edition slogan T-shirt, which will be revealed on the catwalk worn by Isabeli Fontana as part of the House of Holland Spring/Summer 2020 collection at London Fashion Week 2019.
The partnership highlights many similarities between the fashion brand and the Swedish bank. Both innovators in their field, House of Holland and Klarna are recognised for their quirky and bold branding, championing consumers and supporting both high-street and high-end fashion.
Demonstrating the buy now, wear now - and Pay later - capabilities, the exclusive Klarna x House of Holland T-shirt will be retailed at £50 and available to buy via HouseofHolland.co.uk immediately after the show - fresh off the runway.
For 48 hours only and commencing 5pm GMT on Saturday 14th September, consumers will exclusively be able to shop the House of Holland website with Klarna’s Pay in 3 and Pay later products.
Commenting on the collaboration, Founder of House of Holland, Henry Holland said:
“We have been working with Klarna for a number of years through our e-commerce site, and I use it personally too. I love the flexibility it gives both myself and our customers. I want people to invest in our pieces and covet them for a long time so this partnership with Klarna gives more people the chance to buy, regardless of their budget.”
Laurel Wolfe, VP Marketing Growth Markets at Klarna, commented: “Anyone who knows Klarna knows we like to do things differently. By collaborating with iconic designer Henry Holland to create an exclusive T-shirt for London Fashion Week, we’re challenging the status quo of traditional banks. The availability to shop the look using Pay later, will ensure that the freshest catwalk pieces are available to as many people as possible.”