Jiffy, the service developed by SIA to send and receive money in real time from one’s smartphone using the mobile number, arrives in retail outlets. 

Indeed, following on from Person to Person (P2P) payments, the Person to Business (P2B) phase has begun in the cities of Milan, Rome and Turin, enabling users to pay via app instantly and in total security at over 150 outlets that have signed up with Intesa Sanpaolo. 

The payment is made at the store by scanning the QR Code created by the merchant at the time of purchase. More specifically, the merchant enters the amount of the sale on its app and a QR Code is generated in real time which thecustomer simply scans with his or her smartphone. The customer can then view the details of the payment on the app and authorizes the transaction by fingerprint or PIN. Both the merchant and the customer receive notification in real time of the outcome of the transaction and the funds are immediately credited on the merchant’s current account.