With the aim to deliver payments experiences consumers love, Worldpay® has joined forces with Visa, a world leader in digital payments, to bring their Click to Pay payment option to merchants in the U.K. Worldpay customers using the company’s hosted payments pages can simply turn on Click to Pay with Visa without the need for merchant integration or development.

“Online retailers know the problems of the abandoned cart conundrum. In our research, we’ve found that nearly half of consumers who have abandoned their cart say there were too many steps in the checkout process,” said Pete Wickes, general manager of EMEA at Worldpay. “We add value for our clients providing them access to payments innovations like Click to Pay with Visa, and we go a step further by making it as easy as a switch of a button to turn it on without further integration work.”

Recent research from Worldpay found that the majority (83%) of consumers shopping online expect to have a one-click checkout experience. Merchants can address cart abandonment as well as drive loyalty through convenience by making the checkout experience as swift as possible.

Visa Click to Pay is an innovative card standard for online payments that advances e-commerce by removing the reliance on manually entering card details, enhancing both security and the consumer shopping experience. The technology brings advanced security features such as tokenization, which uses encryption to further protect a payment by making it unreadable and unusable for unauthorized transactions. Click to Pay has been shown to boost authorisation rates by more than 10% and reduce fraud by 80% when compared to manual PAN entry.

“Visa cardholders globally can now experience the convenience of our Click to Pay solution, and we’re delighted to be able to bring it to more merchants and consumers by partnering with a leader like Worldpay,” commented Mandy Lamb, managing director, U.K. and Ireland, at Visa. “One-click shopping online is now the expectation for many consumers and this partnership will help even more businesses in the U.K. to deliver on this.”