Innovative Payment Platform Atome Enriching Merchant Network

  • Payments
  • 16.03.2021 08:31 am

Atome, Hong Kong's innovative Buy-Now-Pay-Later platform is providing a more flexible payment solution to local customers, addressing new lifestyle needs under the New Normal. Atome has been working with different online and offline merchants, together with the deployment of AI technology, to promote responsible spending habits. To welcome the coming of spring, Atome is partnering with over 20 brands and online merchants, including Bonjour (Stock code: 00653), Panashop, online and offline shopping platform YOHO, PS Group and more, bringing to market Atome's 6-week (15 March to 30 April) "Freshen Up For A New You" Spring Fair. The program is delivered across different categories including beauty, fashion, electronics, lifestyle, health and wellness and home and décor. Atome will also be hosting live-stream videos with the 20+ merchants to organize online engagement campaigns and a lucky draw.

Eric Yu, General Manager, Atome Hong Kong, said: "COVID-19 has had a major impact both socially and financially across a variety of different markets. Not only has it changed consumption habits, it has also inspired brands to re-think their business operations model. Atome advocates 'Buy-Now-Pay-Later as a means of providing a more flexible payment solution to consumers. Shoppers are able to pay and split their bills with zero interest payments over time, creating an easier payment solution through technology. According to our experience in Singapore, integrating Atome's flexible payment option helps merchant partners increase conversions by up to 17% on average, and the average basket size by more than 30%, proving Atome to be a trustable partner for business expansion. Stepping into spring, we are actively engaging a wider spectrum of merchant partners, offering more merchants and customers a chance to experience Atome in the year to come."

Mr. Clement Chen, Chairman of Bonjour Holdings Limited, said: "We're delighted to partner with Atome Hong Kong in the six-week 'Freshen Up for a New You' campaign. While the past year has been challenging for retail businesses, Bonjour has turned this crisis into an opportunity to strengthen our online platform, 'HK Mall'. The product categories offered have been expanded, covering lifestyle, home electronics, kitchen appliances and more. Atome's innovative buy-now-pay-later payment solution will elevate the shopping experience for Bonjour customers, as well as enhance the affordability of our products and services."

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