Ingenico Group, global leader in seamless payment, has won Best Use of Social Networks or Gamification at the 2018 FStech Awards for its work with customer experience start-up LuckyCycle, culminating in the Ingenico Gamified Checkout, boosting conversion rates by making the shopping experience fun and rewarding. 

The Ingenico and Luckycycle technology captures behavioural and contextual triggers; as visitors fill their basket and confirm their order, they are offered a chance to play a quick, fun game at the checkout. If they win, based on pre-set parameters, they can claim their purchase for free.

The win follows Ingenico’s success at the eCommerce Awards, where it won Best Cross Border eCommerce Campaign 2016 for helping UK-based business Euro Car Parts expand overseas, and collaborated with Lineten to provide localised mobile payment options for international burger chain Five Guys, winning Best Mobile eCommerce Campaign 2017.

The Gamified Checkout is available both as an online as well as an instore solution. For online merchants, Gamified Checkout is integrated into Ingenico’s MyCheckout hosted payment pages. The in-store solution uses Ingenico’s Telium Tetra marketplace to enable gamified checkout on payment terminals.

The suite of available games include a scratch card, a slot machine and a wheel of fortune, all of which give the consumer an opportunity to immediately win prizes related to their purchase. This means that instead of offering 10% discounts on an item or basket, merchants can offer a 1 in 10 chance to win that item or basket for free. Games are fully customisable with merchants able to define the parameters as well as look and feel.

The judging panel, including representatives from Nationwide, Starling Bank, Coventry Building Society, and Deutsche Bank, recognised the financial growth opportunities enabled by the Ingenico Gamified Checkout; tests by Luckycycle show gamification can boost conversion by up to 15%. The technology also includes an extremely powerful tool to help increase retailers’ social media presence, with consumers encouraged to quickly and easily share their win on social media platforms such as Facebook and Twitter.

Denise Morcom, Head of UK Sales for Small and Medium Businesses, Ingenico Group, said, “We are very proud to be recognised by the FStech Awards for our work with LuckyCycle in launching the Gamified Checkout. We’re always looking for new ways to help our merchants achieve their growth ambitions and gamification is one trend that adds excitement and value to the payment process, helping both merchants and consumers get what they want.”

Commenting on the partnership, LuckyCycle explained, “The partnership allows us to easily integrate with Ingenico customers, increasing our reach both for online and in-store. We are confident that this new solution, will offer a major advantage to companies looking for new ways to reward their customers while increasing sales.”