Adyen, the payments platform of choice for many of the world’s leading companies, today announced that it has been selected by Gap Inc. to manage its in-store and online payments across Europe.

Adyen’s payment technology will be rolled out in over 150 stores across four countries – UK, France, Italy and Ireland – and will enable Gap Inc. to provide a consistent experience across different markets. The online business for both Gap and Banana Republic will also use the payments platform, offering a unified experience across online and in-store. 

“A fast and frictionless experience is the cornerstone of retail transformation. Partnering with Adyen in Europe will enable us to enhance our customer experience with convenient, fast and innovative payment methods,” said Josh Ramzy, Payments Product Manager at Gap Inc.

Adyen’s platform will help Gap Inc. create a more flexible infrastructure that eliminates the complexity of working with different local networks and legacy payment systems. Importantly, it also helps to create a single view of payments and customer data, which will help Gap Inc. deliver a more personalised experience to its customers.

"We look forward to working with Gap Inc. to deliver the exceptional shopping experience their customers expect,” said Roelant Prins, Chief Commercial Officer, Adyen. “Retail is more fluid than ever, and the line between in-store and ecommerce has now completely blurred. Adyen will help Gap Inc. meet these constantly changing expectations by providing payments technology that helps create personal, consistent and completely seamless shopping experiences across all channels.”