Pleo, the workplace spend management platform, has launched its latest OOH campaign across London.

Manifested as a series of irreverent static designs, the campaign brings to life the frustrating but all too familiar ways in which traditional forms of expense management get in the way of a good working life. From ‘tedious admin’ and ‘expense reports’ to ‘awkward conversations’ and ‘working late’, the creative concepts invite Londoners to ‘Pleo it’ instead.

Targeted at both those who submit receipts and those who process them, Pleo’s campaign blends hand-drawn, playful illustrations with humorous copy, and was devised and produced by its in-house studio team.

Comprising nine different design iterations split across 21 different formats, the creative will be seen at tube stations, train stations and on buses across London throughout June. Pleo has also taken out large format sites near major roads throughout the capital. 

The campaign marks the brand’s first major OOH campaign since it achieved fintech quadruple unicorn status.

Julia Beasley, Global Brand Manager at Pleo, said:

“After a whirlwind few months, we’re delighted to see our latest campaign go live. It’s been a massive team effort, and we’re really pleased with the end results.

“There can be a bit of a tendency in fintech to ‘make the card the star’. So for this campaign, we wanted to create something different and truly delve into the problems we are helping to solve and do so in our own unique way.

“All of the creative is grounded in insights from our users - the pain points they used to face, and the positive impact Pleo has on their working lives.

“We also wanted to speak to people who expense receipts, and those who have to process them. This nuance in the audience, as well as contending with various formats and their implications for how we engage people, has made this creative journey all the more rewarding.”

James Keating, Pleo Chief Marketing Officer, said: 

“It’s always exciting to see an OOH campaign go live, but given this one has been created entirely by our in-house team, it feels extra special.

“Everyone involved has done themselves proud, and it's a testament to the talents of our team across a number of disciplines, including data & insights, copywriting, design and even hand-drawing!

“Having only recently joined the Pleo team, it’s a privilege to be launching such an accomplished project as my first campaign in the business, and it gives me real anticipation for what we can achieve next.”

Founded in Copenhagen in 2015, Pleo achieved unicorn status last year following the completion of its Series C raise, which took the company to a valuation of $4.7bn.