The launch will empower businesses to quickly and effectively deploy their digitisation strategies. 

Trust Payments, a fintech platform specialising in frictionless payments and value-added services for businesses, has today announced the launch of a new e-commerce platform, supported by the acquisition of Stor, an innovative solution that offers merchants end-to-end online shopping tools. 

The move will enable online and offline retailers to sell directly to consumers via easy to use, drag and drop features to create their ideal online shop in just a few clicks. 

Stor equips SMEs with hundreds of easy-to-use tools and features. From advanced web design, artificial intelligence analytics and SEO to accepting credit and debit card payments, pre-ordering or stock management - brands can personalise and tailor their online store experience.

The launch will accelerate Trust Payments’ offering in the SME sector and offer businesses full support from dedicated local staff to help ensure smooth implementations across the country.

With the addition of Stor, Trust Payments’ unique Converged Commerce™ combines payments and banking as a service with added value offerings including retail operations technology from WonderLane and a seamless, data-rich platform to capture and expand customer engagement and loyalty programmes on mobile devices via Mobilize Systems. 

Daniel Holden, Group Chief Executive Officer of Trust Payments, said: “The acquisition of Stor is part of Trust Payments’ ambitious digitisation expansion drive as we create a one-stop-shop for SME businesses. Our vision is to help them drive sales and optimise their customer experiences. We do this with help from a 360° real-time view which offers a deep understanding on how customers engage, pay for products, choose to receive their goods and why they come back.”

Jonathan O’Connor, Trust Payments’ Group Chief Commercial Officer, added: “Leveraging Stor’s technology allows it to offer a highly scalable and effective webshop solution that allows merchants to quickly launch a professional offering and start selling to customers, wherever they are,”