Edenred Payment Solutions supports WonderDays’ expansion into third-party channels with end-to-end gift card processing and technical distribution.

Edenred Payment Solutions has announced a new partnership with WonderDays, the UK's most exciting experience day company, to scale their gift card program and reach a broader ecosystem of customers through B2B and B2C channels.

The agreement sees EPS provide WonderDays with its gift card processing solutions including; API-based platform, distribution access, and dedicated project and technical support,  to underpin the company’s growth ambitions and help develop  its offering in time for the peak gifting season.

WonderDays, the UK's most flexible experience gift company, has built its reputation through a direct-to-consumer model. Now, with Edenred Payment Solutions’ platform and market access, it will expand into third party channels, across the B2B, B2C, Employee benefits and rewards space via a new partnership with Tillo. 

Meeting the need for scale and reach

Until now, WonderDays processed its own gift cards through an in-house platform. However, as demand has grown, the business identified the need for a dedicated partner with the scale, reach and expertise to unlock new channels efficiently.

Edenred Payment Solutions, whose platform powers programmes for leading UK brands including Sainsbury’s, New Look and Ticketmaster, stood out for its consultative approach and ability to support not only processing, but also strategic distribution through partners like Tillo and Blackhawk Network.

With over 20 years of expertise in the gift card processing space and clear commercial structures, Edenred Payment Solutions brings both proven knowledge and a framework that drives sustainable growth for its partners.

Matt Jones, Founder & CEO of WonderDays

“We’re excited to announce our partnership with Edenred Payment Solutions as WonderDays expands its distribution. Edenred Payment Solutions has brought the infrastructure, agility and know-how to help us scale quickly and focus on delivering unforgettable experiences. They’re far more than just great tech. This collaboration is already making a real impact, and we’re only just getting started.”

From integration to activation

The new relationship will see Edenred Payment Solutions support WonderDays with:

• Gift card processing through Edenred Payment Solutions' API-based platform

• Access to a wide network of third-party distributors

• A dedicated service management and project delivery team

WonderDays’ roadmap includes digital gift cards across both B2B and B2C markets, with a longer-term goal of physical distribution.

Rehana Mitha, Managing Director at Edenred Payment Solutions added: “WonderDays is an ambitious brand with a clear vision; to make great experiences easy to gift. Our team is proud to support them with the technology, relationships and expertise needed to scale their gift card business. This partnership reflects what we do best - helping innovative brands break into new channels quickly and confidently.”

With strong customer feedback (and a  4.6/5 Trustpilot rating) as well as GCVA membership already in place, WonderDays is now positioned to become a major player in the UK experience gift market with Edenred Payment Solutions powering its expansion behind the scene