EBANX rolls out transparent checkout for Shopify in more Latin American countries
- 04.08.2020 06:43 pm
Payments company EBANX announced the expansion of its transparent checkout solution for Shopify to more Latin American countries. Already available in Brazil, it is now live in Mexico and Colombia as well, allowing international stores that sell through the platform to deliver a more seamless payment experience to their consumers in all these countries, at once, through one single integration with EBANX.
"In addition to improving the consumer's experience, we also wanted to ease the process for stores that sell through the ecommerce platform, for them to implement the solution in Latin America. They only need to integrate once with EBANX, to unlock the potential in several countries," said Erika Daguani, B2B Product Director at EBANX.
With the solution, merchants will be able to display the final price of purchases in local currencies of these countries, and offer local payment methods like installments, domestic debit and credit cards, e-wallets, local cash vouchers and bank transfers. EBANX transparent checkout also provides merchants with information on conversion of ads into sales.
"Keeping consumers in one online payment environment, and not redirecting them to other screens, improves greatly the shopping experience. This in addition to displaying prices in their currencies and allowing them to pay how they prefer, and you offer them an easier and smoother interaction with your online store," explained Daguani. "Ultimately this leads to lower checkout abandonment and higher conversion rates," she completed.
During beta tests of the new checkout, EBANX merchants that use Shopify experienced a 30 percentage point decrease in checkout abandonment rates, and a 7 percentage point increase in conversion rates. Even though prices are displayed in the local currency, and consumers pay with local payment methods, merchants can receive their settlement in US dollars if they would like to.
“The expansion of this solution to other Latin American countries reflects how EBANX understands the importance of the Latin America region for global companies. Businesses around the world can start selling internationally from day one, relying on a robust ecommerce platform such as Shopify, and EBANX provides access to all of the Latin American consumers," said Wade Pylka, VP of Channels at EBANX.
In order to enjoy the new product, merchants that sell to Latin America need to choose EBANX as a payment gateway inside their Shopify administrative panel.