CWB Financial Group (CWB) strategically partners with Payfirma today, the first of its kind in Canada, that will provide CWB with a white labeled version of Payfirma’s industry-leading payment technology platform, PayHQ.

The release of CWB PayHQ on May 1, 2017 will allow CWB to add a fully integrated, omni-channel merchant services platform to its growing portfolio of business services products.

“CWB was quick to recognize the positive impact a white labeled version of PayHQ would have on their merchant clients,” said Michael Gokturk, CEO of Payfirma. “We couldn’t be happier about our new partnership and everyone at Payfirma is excited. We look forward to collaborative innovation with CWB to push the boundaries of what is available in the market today.”

“At CWB, as a business-focused bank, our core financial solutions are targeted to the unique needs of our business clients,” said Stephen Murphy, Executive Vice President, CWB Financial Group. “We think innovative fintech partnerships like this one will give us the edge in providing superior service to our targeted clients. We’re confident that Payfirma’s flexible payment technology and customer service focus are a great fit with CWB, and will help us broaden and deepen our business client relationships.”

Partnerships between banks like CWB and fintech players like Payfirma are increasing the pace of innovation in the finance industry. The resulting beneficiaries of these partnerships will be the end clients who obtain simpler, faster, and higher performing solutions at a lower cost.