Avarda, a leading Nordic payment provider, is proud to announce its strategic partnership with Checkout.com, a global digital payments provider. 

The new agreement will see Avarda improve payment performance for its merchants, by enhancing the payment experience for its customers. This includes simplifying the checkout process for card payments, which will increase loyalty, reduce friction, and ultimately, cart abandonment.

As a payment facilitator (PayFac), Avarda can now offer its clients a more seamless and efficient payment experience, reducing the complexities of processing, mitigating risk, and ensuring compliance.

This partnership marks a significant milestone for Avarda, which currently works with retailers including Boozt, Jollyroom, and Haypp Group, as it ramps up its expansion beyond the Nordics. 

By leveraging Checkout.com's technology and reach, Avarda will gain access to a wider audience, unlocking fresh opportunities for growth across new regions. 

"We are thrilled to come together with Checkout.com, a company that shares our vision of improving payment performance for digital-first businesses," said Rasmus Rolén, CEO, Avarda. 

"After carefully evaluating potential partners to develop our card payment capabilities and optimize client onboarding, Checkout.com was the ideal partner. Avarda is now one of only 44 PayFacs in Europe, supported by advanced technology and a deep understanding of the market."

“This is a prime example of how close collaboration with the right partner can fuel innovation and growth. The collaboration will accelerate our launch into new markets, by strengthening our market position and extending our reach across Europe”, Rasmus continues.

The collaboration is underpinned by a shared vision to use artificial intelligence (AI) and machine learning (ML) in payment services. AI is already being applied in areas such as fraud detection and enabling more secure payments for merchants.  

“We’re excited to collaborate with Avarda,” said Wilco Slabbekoorn, Head of Commercial, Europe, Checkout.com. “Together, we’re committed to driving performance in the payment industry, providing merchants with the tools they need to thrive in a rapidly evolving digital economy.”