Edenred Payment Solutions (EPS), a leading payment services provider and regulated Electronic Money Institution (EMI), today announced the launch of a new closed-loop gift card programme for Toolstation, one of the UK’s fastest-growing multi-channel retailers of tools, accessories and building supplies.

Developed and launched in a record time of just eight weeks, the new gift cards give DIY enthusiasts and trade professionals total flexibility to purchase and redeem gift cards across all Toolstation touchpoints. This includes in-store across its network of over 590+ UK branches, online, or through the Toolstation mobile app. The programme enables new brand activation for Toolstation and serves as an opportunity to further build customer engagement, loyalty and revenue. 

Powered by EPS’s API-based payments platform, the programme provides Toolstation with end-to-end card processing capabilities, including real-time top-ups, balance enquiries, and secure redemptions built directly into Toolstation's checkout systems with zero third-party redirects. EPS also equips the Toolstation team with dedicated customer service management tools and advanced analytics dashboards to monitor activity, breakage, customer behaviour, and campaign performance.

From the initial conversation, EPS understood the opportunity for Toolstation to introduce a gift card offering and consulted with key stakeholders at Toolstation on industry and product best practices. After defining the product requirements, Toolstation set an ambitious launch target and recognised Edenred Payment Solutions as well placed to deliver on this. 

Rehana Mitha, Managing Director at Edenred Payment Solutions, said, "Toolstation is the latest retailer to recognise the importance of incorporating gift cards into their customer proposition. They wanted to create a brand new programme with zero friction when their customers were using the gift card, regardless of how they choose to purchase and redeem across stores, the web and app. They set an ambitious goal of integration, card manufacture, and launch in their stores in just eight weeks. Our dedicated project team worked with great agility and close collaboration with several Toolstation stakeholders to meet this timeline. We are thrilled to support Toolstation with an end-to-end payment solution that promotes long-term customer loyalty while also giving rise to meaningful community and B2B initiatives in the future."